Florence - The Supermom

Issue: Aug 2016

Florence - The Supermom

It’s 3pm on a weekday afternoon. While some people have a mid-day break on their minds, Florence Tan is making a customer delivery after picking her three-year-old daughter from nursery. She has just a small window of time before she’s due to fetch her six-year-old son from school, but she uses it to run a business.

This is the life of a multitasking supermom—a full-time mother and the owner of a thriving online business. But Florence laughs it off, saying, “Any mother can do what I do.”

Once a regional marketing professional with a well-known consumer brand, Florence chose to trade in her career for the joys of full-time parenting. Unexpectedly, it was motherhood that sparked the idea for a business venture.

“I was frustrated by the lack of child-safe products in the market. I felt that there would be many parents, like myself, who are willing to pay a little more to ensure that their children are raised in a safe environment,” she shared.

Thousands of boxes used for packaging artisan jewellery designed by his wife, Ling, used to be kept at home until Mr Foo rented StorHub�s storage facility, a safer, friendly and convenient facility for his needs

This inspired her to create Kovia House (www.koviahse.com), a one-stop online store for child-safe products ranging from household cleaners and pest control solutions to non-toxic art supplies. Florence has even developed an exclusive line of nano-technology towels that are more absorbent and longer-lasting than regular towels.


For the first two years after starting Kovia House, the mumtrepreneur raised her kids, managed the household and ran her business on her own. Now, with a domestic helper to take on the household chores, Florence has a little more breathing space to grow her business.

“I think the crux to succeeding with an online business is speed. I try to process all orders on the day they are received and send them out the next day. I don’t want my customers to be left waiting and wondering after they have made payment,” said Florence.

In order to achieve this quick turnaround, Florence has to maintain a sizeable inventory of products. Her inventory grew in tandem with the popularity of her online store and, soon, Florence found herself looking beyond her own home for a more feasible storage solution.

“My husband has an office and warehouse space that he offered to share with me. But I felt that a professional storage facility would be better. After doing some research, I narrowed down my options to StorHub and another facility, which is located right next door. I eventually chose StorHub for greater peace of mind,” said Florence, who has been a loyal customer of StorHub Bukit Batok for over two years now.

“Safety and security was a key consideration for me,” she explained. “There are times when I visit my storage unit alone, late at night when my kids are fast asleep, to retrieve products for delivery. I feel safe because StorHub value security very seriously. It has biometric access controls and there are CCTVs around the facility.”

StorHub offers reliable and secure self storage to meet all business needs.

With 11 facilities island wide, our extensive range of storage units will meet all your personalized needs.

For more information, visit us now at www.storhub.com.sg or call 6337 2000.

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